The internet has changed the way we shop. Even if the product is ultimately purchased in a brink and mortar store front, consumers are starting their search online. Research shows that 80% of consumers now turn to researching a product online before making their final purchase. According to Pew Research, 79% of consumers make the majority of their purchased online which is up over 22% compared to 2000.
When researching products online, how do you know which product has the best rating or which product has the most options for the best price? How do you know if it’s a real review versus a review that was written by the company to help boost sales (yes, some companies pay for people to write fake product reviews)?
Research shows that on average a consumer will visit three sites before making a purchase. However, the more expensive the item the more sites and research they will do.
With all the different websites out there how do you know you are truly comparing apples to apples and finding the best price? Below are top tips to ensure you are comparing products the right way.
- Identify your needs (and wants) before you start researching: Making a list of the features you are looking for before you start will help narrow your search. For example, if you are in the market for a new TV determine if you are looking for a flat screen, theater, 4K, smart TV, OLED, or Plasma? Narrowing the list down by having a general idea of what you are in the market for will save time and cause less confusion. Having an idea such as Remember shopping should be fun and not super stressful!
- More expensive doesn’t always mean it’s better: A higher price tag does not always equal superior quality or value. It’s important to research and compare the product you are looking to purchase. In some products a price can be much higher increased based on one feature. For example, the stereo speakers you have been researching may be more expensive because of the finish alone. It’s recommended to look at all the features to determine if
- Not all reviews are the same: As we mentioned earlier some companies pay people (incentivizes) to write positive reviews even if they didn’t purchase the product. Other times, rival companies will write poor reviews. A Harvard Business Review article noted that up to 20% of reviews online are indeed fake. When reading reviews make sure the customer who left the reviews is in fact a verified purchaser as these tend to be more legitimate. Also, use a reputable website that gathers reviews from the web and do not accept either products or money for the review.
- Not all review websites are the same: Some review websites use product feeds from only one or two sources which are affiliated. Most consumers do not realize that when they click on the link to get more information they are taken to a merchant website instead of reading reviews. These types of websites may only show products where they will earn a commission versus showing an array of unbiased reviews.
Today consumers want reliable and trustworthy reviews without spending hours glued to the computer. This is why more and more people are turning to A2Z Reviews for unbiased product reviews. Our search technology aggregates reviews from around the web saving you time. A2Z Reviews is your one stop source saving you time to find reliable reviews.